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20th century fox logo

The distinctive Art Deco 20th Century Fox logo, designed by famed landscape artist Emil Kosa, Jr., originated as the 20th Century Pictures logo, with the name "Fox" substituted for "Pictures, Inc." in 1935. The logo was originally created as a painting on several layers of glass and animated frame-by-frame. It had very little animation – just a sideline view of the tower with searchlights, some moving and some non-moving. Over the years, the logo's design went through several changes. In the 1950s, Rocky Longo, an artist at Pacific Title, was hired to recreate the original design for the new CinemaScope process. In order to give the rather static design the required "width", Longo tilted the "0" in 20th—an idiosyncratic element which became part of the design for more than two decades. In 1981, after Longo repainted the eight-layered glass panels (and straightened the "0"), his revised logo became the official trademark.

In 1994, after a few false starts and expensive failed attempts (which even included trying to film the familiar monument as an actual three-dimensional model), Fox in-house television producer Kevin Burns was hired to produce an all-new, standardized logo – this time using the new process of CGI. With the help of graphics producer Steve Soffer and his company Studio Productions (which had recently given face-lifts to the Paramount and Universal logos), Burns directed that the new logo contain more detail and animation, so that the longer (21 second) Fox fanfare with the "CinemaScope extension" could be used as the underscore. This required a virtual Los Angeles City be designed around the monument—one in which buildings, moving cars and street lights can be briefly glimpsed. In the background can be seen the famous Hollywood sign, which would give the monument an actual location (approximating Fox's actual address in Century City). One final touch was the addition of store front signs – each one bearing the name of Fox executives who were at the studio at the time. One of the signs reads, "Murdoch's Department Store"; another says "Chernin's" and a third reads: "Burns Tri-City Alarm" (an homage to Burns' late father who owned a burglar and fire alarm company in Upstate New York). The 1994 CGI logo was also the first time that Twentieth Century Fox was recognized as "A News Corporation Company" in the logo, despite being owned by News Corp. for eight years to that point, before a new logo was introduced in 2009 with Avatar.

The Fox fanfare was originally composed in 1933 by Alfred Newman, head of Fox's music department from 1940 until the 1960s. It originally was used in films made by Darryl F. Zanuck's Twentieth Century Pictures before the company merged with Fox films.[3]

In 1953, an extended version was created for CinemaScope films, and debuted on the film How to Marry a Millionaire, released that same year. (The Robe, the first film released in CinemaScope, used the sound of a choir singing over the logo, instead of the regular fanfare.)

By the 1970s, the Fox fanfare was only being used sporadically in films. George Lucas enjoyed the Alfred Newman music so much that he insisted it be used for Star Wars (1977), which features the CinemaScope version. Composer John Williams composed the Star Wars main theme in the same key as the Fox fanfare as an extension to Newman's score. In 1980, Williams conducted a new version of the fanfare for The Empire Strikes Back. Williams' recording of the Fox fanfare has been used in every Star Wars film since.

As the CGI logo was being prepped to premiere at the beginning of James Cameron's True Lies (1994), Burns tapped composer Bruce Broughton to perform a new version of the familiar fanfare. In 1997, Alfred's son, composer David Newman, recorded the version of the fanfare in Anastasia (1997), that is currently being used.

Parodies of the fanfare have appeared at the start of the films The Cannonball Run (cars drive around the logo), White Men Can't Jump (rap version of the fanfare), The Day After Tomorrow (thunderstorm on the set), Live Free or Die Hard (where the spotlights go out as a result of a terrorist-controlled power outage), The Rocky Horror Picture Show (piano-rock version of the fanfare), The Simpsons Movie (Ralph Wiggum "sings along" with the fanfare; in trailers and commercials, the "0" in the tower is replaced by a pink, half-bitten donut, the type Homer eats), Ice Age: Dawn of the Dinosaurs (with snow and volcanos covering the logo; this was plastered with the studio's regular logo on some prints just like the previous Ice Age films) and Minority Report, where the logo, alongside its DreamWorks counterpart, appears immersed in water, similar to the film's "precog" characters. In the 2003 production, The League of Extraordinary Gentlemen the logo appears as a huge unlit monument dominating the nighttime London skyline.

One parody of particular interest was seen at the end of Fox's Futurama, the words "20th Century Fox" were changed to "30th Century Fox" as a nod to the shows setting, the 30th and 31st centuries.

As a surprise twist, the opening fanfare for Alien³ has the music "freeze" on the penultimate melody tone, and then adds wailing French horns and bending strings, before continuing with a crash into the opening titles, thus setting the dark mood for the movie.

Fox Searchlight Pictures, Foxstar Productions, and Fox Studios Australia are just a few of the other corporate entities that have used variations on the original 1933 design.

On August 20, 2009, 20th Century Fox debuted a new unveiled logo of the studio for the first time in the teaser trailer for James Cameron's Avatar, which was animated by Fox's animation unit, Blue Sky Studios, creator of Ice Age (2002). It was announced that Avatar will be the first film from 20th Century Fox to use the newly unveiled logo. The music in the new logo was the 1997 20th Century Fox fanfare from Anastasia (1997).



(from: http://en.wikipedia.org/wiki/20th_Century_Fox) www.foxmovies.com 20th century fox EPS (vector) logo