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In 1950's when Turkey had just started to industrialize, Vehbi Koç, the founder of Koç Holding, was in the search of a product to help Turkey gain foreign currency. Then for an investment in a tomato paste and canned food factory, he established a partnership with Bejerano who was experienced in this field. The name of the company founded in 1954 was registered as Beko which was a combination of the first two letters of Koç and Bejerano. Yet, the situation in the country at the time did not allow it to start operations.

Then an opportunity emerged in these years to establish a dealership for the sales of General Electric bulbs, and the name of the canned food company was changed to Beko Ticaret A.Ş. Vehbi Koç, who was the first person ever to establish a dealership system in Anatolia, also managed thus to deliver Arçelik products right to the doors of consumers.

After having transferred its Arçelik dealership rights to Atılım in 1977, Beko Ticaret began, as of 1983, to operate in the field of white goods industry under the brand name of Beko on such vast experience built up in time.

As of 1990's, when Koç Holding Durable Consumer Goods Group opted for overseas activities, Beko was chosen as the export brand.

When we reached the year 2000, Beko was taken out of Beko Ticaret A.Ş.'s organization, and joined the Arçelik brand under the organization of Arçelik A.Ş. due to the restructuring of Koç Holding Durable Consumer Goods Group.

Beko, the first white goods brand in Turkey ever to expand its sales to international markets, began this journey with the objective to become a "World Brand". Having achieved a great deal in the domestic market first, Beko branded products have now become an integral part of 280 million of consumers’ lives in more than a 100 countries. Today, every 2 seconds, a BEKO branded product is sold worldwide. www.beko.com