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Chanel logo

The signature Chanel logotype is an interlocking double-C (one facing forwards the other facing backwards.) Originally it was not a logo that Coco Chanel came up with. The logo was given to her by the Chateau de Cremat in Nice. The logotype was not trademarked until the opening of the first Chanel stores.

Chanel is currently dealing with illegal use of the double-C logotype on cheaper goods, especially counterfeit handbags and they have stated that it is a top priority of theirs to stop the sale of counterfeit products. Countries said to be producing great numbers of counterfeit Chanel handbags are Vietnam and China. An authentic Chanel handbag retails from around $1,500 USD, while a counterfeit usually costs around $100 USD, creating a demand for the signature style at a cheaper price. All authentic Chanel handbags are serialized, beginning in the 1990s.
(http://en.wikipedia.org/wiki/Chanel) www.chanel.com