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IN 1916, PROHIBITION HITS COLORADO THREE YEARS BEFORE THE REST OF THE COUNTRY. UNDAUNTED, THE BREWERY IS ORDERED TO DRAIN 561 BARRELS. BEER PRODUCTION HALTS. UNDAUNTED, COORS CONCENTRATES ON ITS SUCCESSFUL PORCELAIN BUSINESS, WHILE ALSO PRODUCING MALTED MILK AND NEAR-BEER.
IN 1936, COORS ADDS “BANQUET BEER” TO ITS NAME. AS LEGENDS GO, AREA MINERS WOULD THROW PARTIES DURING THE 1800S CALLED “BANQUETS”—STOCKED WITH REQUISITE COORS. THE "BANQUET BEER" BECAME A PART OF THE COORS’ NAME AS HOMAGE TO LIVELY GATHERINGS AND A WESTERN LEGACY.
COORS DISTRIBUTION REMAINS LOW FROM 1873-1991 (ONLY REACHING 10 WESTERN STATES BY 1939) WHICH KEEPS THIRST FOR THE BREW HIGH.
A FORMER PRESIDENT STOCKS AIR FORCE ONE WITH CASES OF COORS IN 1975.
TOUR DE FORCE TRUCKER MOVIE, SMOKEY AND THE BANDIT, FEATURES 400 CASES OF SMUGGLED COORS. AUDIENCES ARE CAPTIVATED EVERYWHERE, POPULARIZING COORS “YELLOW BELLIES” AND CB RADIO LINGO.
AWARDS:
IN 1893, COORS WINS ITS FIRST AWARD AT THE CHICAGO WORLD’S FAIR.
COORS WAS A GOLD MEDALIST IN THE AMERICAN PREMIUM LAGER CATEGORY AT THE 2004 AND 2009 GREAT AMERICAN BEER FESTIVAL


(from: http://www.coors.com/stories/history/) www.coors.com Coors Beer EPS vector logo