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Infiniti logo

The Infiniti brand was introduced in the United States in 1989. Its purpose back then, as it is now, was to create and sell premium vehicles in the United States that wouldn’t have otherwise fit in with Nissan’s more mainstream image. Not by coincidence, Infiniti was created around the same time as Japanese rivals Toyota and Honda’s luxury brands, Lexus and Acura respectively, in the U.S. The brand’s sales were disappointing, a fact may attribute to some of Infiniti’s poorly received advertising at the time. The company’s initial campaign aimed to bring about brand awareness with Zen-influenced spots that focused on nature. However, the ads didn’t show the actual cars, and many believe this omission did no favors for a company that was hoping to have buyers recognize and clamor for its vehicles.

Better advertising and the introduction of award-winning models eventually made Infiniti a contender in the luxury vehicle segment of the American market. Since 1989, sales have consistently grown. According to Infiniti, the company’s logo is a combination of a stylized highway infinitely heading towards a distant horizon and a modified infinity symbol.

Infiniti began to take part of the luxury market mostly thanks to its popular Q45, which was based on the JDM Nissan President on a shortened wheelbase.. The vehicle included a class-leading (at the time) 278 hp (207 kW) V8 engine, four wheel steering, the first active suspension system offered on a motor vehicle, and numerous interior luxury appointments. These made it competitive against the German imports like Audi, BMW and Mercedes-Benz, which by the time of Infiniti’s release had overtaken Cadillac and Lincoln in dominating the luxury segment of the American market.

Launched alongside the Q45 sedan in 1990, the 2-door M30 coupe was able to hold steady but relatively weak sales during its three production years. The M30 was basically an “Americanized” version of the Japanese Nissan Leopard F31, built mainly to compete with the Acura Legend coupe. Unlike the Nissan Leopard, the M30 was available with only one engine choice; the 162 horsepower (121 kW) Nissan VG30E “V6 3000″, and one transmission, the Nissan RE4R01A 4-speed automatic with electronic overdrive. This small amount of power was not enough to propel the rear-wheel drive, 3,333 lb (1,512 kg) M30 fast enough. In 1991, a convertible M30 joined the lineup, but its life was rather short-lived. Only two years after being introduced to the American market, the M30 was discontinued.

The third vehicle in Infiniti’s lineup was the entry-level G20, based on the Nissan Primera, which debuted in 1991.
(http://hicars.org/2009/08/infiniti-logo-history.html) www.infiniti.com