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Jaguar logo

Jaguar Cars Limited is a British based luxury car manufacturer, originally with headquarters in Browns Lane, Coventry, England but now at Whitley, Coventry. It was founded as the Swallow Sidecar Company in 1922,by two motorcycle enthusiasts, William Lyons and William Walmsley, and changed its name to Jaguar in 1945. The company has been owned by Ford since 1989.

The Jaguar logo is a Jaguar leaping across the company name. The leaping Jaguart is possibly built to represent the speed, power and quickness of the car. The Jaguar emblem is also placed on the front of the car.
(http://hicars.org/2009/07/jaguar-logo.html) www.jaguar.com