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In the early 1920s, Kimberly-Clark, a paper manufacturer, was expanding and had developed creped wadding for its first ever consumer product, Kotex®. At this time, the feminine hygiene product was not immediately welcomed in the marketplace. So, the company needed to find other ways to use its large supply of creped wadding. Changing the ingredient blends and using different pulps, scientists were able to make a softer crepe and from this the idea of Kleenex® facial tissue was born.

While the Kleenex® tissue was envisioned as a disposable cleansing tissue, no one quite knew what it would clean yet. The same Kotex® team that had developed it, was now working on how to market this new cleansing tissue, so they first thought about women's needs, including the increased use of cosmetics. They hoped that the tissues could be a convenient replacement for the unsightly "cold cream towel" that hung in many 1920s bathrooms.


(from: http://www.kleenex.com/BrandStory.aspx) www.kleenex.com