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LG logo

The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with our customers around the world. The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol must never be changed.

Design
The circle symbolizes the globe. The stylized image of a smiling face in the symbol conveys friendliness and approachability. Overall, LG’s symbol represents the world, future, youth, humanity, and technology.

One eye
Goal-oriented, focused, confident.

Upper- right hand space
Intentionally left blank and asymmetric, which represents LG's creativity and adaptability to changes.

Colors
LG Red, the main color, symbolizes friendliness, and also gives a strong impression of LG's commitment to be the best. LG Grey represents technology and reliability.Brand Identity
Learn about the meaning behind the LG brand. www.lge.com