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Bohemia, the medieval crossroad of Europe, crucible of creativity, hub of intellectual progress. A city called Pilsen, a place that epitomises an adamant dedication to purity and perfection.

The people of Pilsen have always been passionate about their beer, so much so that unsatisfactory brews were unceremoniously emptied into the city’s sewers.

Because, of course, those were the days before our pure golden pilsner was born, days when beer was a dark and muddy concoction that varied wildly in quality.


(from: http://www.pilsnerurquell.com/in-pure-heritage/) www.pilsnerurquell.com Pilsner Urquell hires JPG logo 2000x1532Pilsner Urquell AI vector logoPilsner Urquell CDR vector logo